Ben & Jerry Innovation and Teams
Program length: 2:31

The story of the ice-cream team of Ben Cohen & Jerry Greenfield has so many lessons to it. First and foremost, it’s about looking at an obstacle or failure as an opportunity. There were several points in their lives that Ben & Jerry could have thrown in the towel. They wanted other careers. They wanted a bagel store. They hated big business. They even launched an ice cream empire in Vermont -- one of the coldest states in the Union!

Ben’s so called “weakness” was that he had virtually no sense of smell. Instead of letting that stop them or, worse, creating conflict between them, they laughed and used his deficiency to make a superior product; ice-cream full of chunks and original, strong flavors.

Another important lesson from Ben & Jerry is the concept of caring for one another, their workers and the community while having fun. That connection and friendship made them better able to listen to each other and tackle obstacles and create opportunities together. They broadened their concept of “friendship” to include their staff and the whole state of Vermont. When they went public, original shareholders had to legally reside in the Green Mountain state. The Ben & Jerry’s brand became known for supporting social causes and the environment. And, in the process they created brand identity, loyalty and a thriving business. In 2000, they sold the company to Unilever for over $300 million.

 

A Success Television release

Purchase Now!

DVD, USB*, ONLINE & Support Materials


If you need more information or have any questions, please contact us at 1-800-408-5657.

This program is available through Online Business Learning, our streaming subscription platform which offers over 2000 premium streaming and eLearning courses, 24/7, for a low monthly price. READ MORE about it, or call at 1-800-408-5657 us to set up a FREE 30 DAY TRIAL today!

Please click the checkbox of the product(s) you would like to order, then click Add to Cart.
FLEXIBLE, PORTABLE

ONLINE TRAINING

Have access to over 2000 Premium Training Programs with our Online Subscription Service. Or choose one program with our Single License Option.

The choice is yours.

WHAT OUR CUSTOMERS SAY

Honest opinions from the managers and employees who use our training products in the real world.
Ben & Jerry Innovation and Teams
reviewed by 0 people
Want to review? Login or Join Now

Want to write a review? Login or Join Now, and give us your honest opinion of this program.
Your review may be displayed on Media-Partners.com

Join Media Partners

Do you want FREE shipping, full-length
online previews, and a whole lot more...


JOIN FOR FREE