FISH! Philosophy Video

Change Management

FISH! enables people to create a lasting, positive impact in any job or relationship. Organizations worldwide have found The FISH! Philosophy to be a valuable resource in improving teamwork, customer service, employee engagement, leadership and morale. If it works for a fish market, it can and will work for you. Let us show you how.

Program length: 18:00


FISH! Philosophy Video


When you stop by the World Famous Pike Place Fish Market in Seattle, you’ll see people who are enthusiastic about their work, committed to serving others, and having fun while doing it. The FISH! Philosophy is the most popular training video in the world and shows organizations and their employees how to capture that same energy and passion.

FISH! brings people together to accomplish any organizational goal by ingraining four simple skills anyone can use to achieve success:

Choose Your Attitude – Learn accountability and how your choices will affect others. Take responsibility for how you respond to what life throws at you. FISH! helps viewers to ask: “Is my attitude helping my team or my customers? Is it helping me to be the person I want to be?”

Be There – FISH! teach viewers how to be emotionally present for people. When your sensitive to the needs of your people, it sends a powerful message of respect that will open communication lines and help form meaningful relationships.

Make Their Day – FISH! shows viewers how to find selfless ways to serve people and build long-lasting relationships with those who matter most. It’s about contributing positively in another’s life—not because you have a hidden agenda, but because that’s the person you want to be.

Play – FISH! helps organizations discover and unleash their creativity natural way of being creative, enthusiastic and having fun. “Play” is the spirit that drives the curious mind, and FISH! can help you apply this mindset to anything you do.

Find the FISH! training package that fits your needs:

The FISH! Philosophy

Discover a set of simple, practical tools to help organizations create a desirable work culture, build stronger relationships and more connected teams, enhance communication, deliver extraordinary service and higher retention.

FISH! for Business

Businesses will learn how to adopt a proven and fun way to build a culture with improved morale and engagement, cooperation, customer service and employee retention. Learn More>>

FISH! for Schools K-12

Learn how to build a framework based on positive, safe and collaborative classrooms, which will allow teachers and students to focus primarily on education, engagement and learning. Learn More>>

FISH! for Leaders

Give leaders everything they need to become a positive role model. FISH! helps leaders to build trust, enhance communication, and bring out the best in their team. Learn More>>

Customer Reviews

   reviewed by 9 people     Want to review? Login or Join Now

    Karen Bourgeois - Wyeth Pharmaceuticals
I thought it was a great training tool. It puts people in a good frame of mind and I don't think that you could of described the atmosphere without the video.

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    Linda DiJoseph - Comcast-Spectacor
Since customer service is our number #1 prior and we want to make our customers happy, I am in agreement that a happy employee makes a happy customer.

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    Carmen Figueroa - Agmus Ventures, Inc.
We plan incorporating this training in our company. It will improve our customer service skills and will increase our productivity by changing their morale.

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    Debbie Mason - SHH
I saw the video at a work conference and it was very good - a great meaning and presented wonderfully, and in a way to surely capture attention.

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    Kim Scott
I love the FiSH program! Once you see it, you will never forget it. Plus, you can find very cute take-aways for the participants which reinforce the message.

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    Kandis Glasier
I have viewed the Fish! video so many times and it NEVER gets old! I look forward to training just because of the Fish! concept! It not only motivates me, but It really helps to pick me up when I am getting burned out on my job or having a bad day. Best training video EVER! THANKS

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    Tony Perez - Salvation Army
FiSH! is informative and "real-life." These men portray what a team is and should be. If my staff can catch the excitement in their voices and see that life is truly about others as this video demonstrates, then we would truly have a fun and exciting work place. Thank you for this great tool.

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    Laurie Morra - Training Specialist
I've used this program at previous employers with great success! Associates at all levels enjoyed the video and were engaged by it. The concepts were not only easily understood, but also easily applied. Plus, our employees loved the additional "goodies" to support them message. We had stuffed fish flying around for quite some time bringing us fun to the workplace AND a reinforcement of the concepts! Sometimes training videos come off as "corny" or dated or even irrelevant. Not FISH! -- This is a winner!. At a new employer now and looking to share the FISH! message here!

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    Steve Goedeker - Owner / Goedeckers
The video was just great. Our people loved it and it kept their interest the entire time. For weeks after the video they have kept talking about and using it during the day saying to one another, it is a simple choice. The enthusiasm this started has been great and people really have a whole new perspective about their jobs for if you can enjoy working with dead fish all day they say they can enjoy the jobs they have. we could not be happier with this video and would recommend it to anyone. You will enjoy and use it over and over again!

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Languages: English, Spanish


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This program is available online. Please call one of our training consultants at 1 800 408-5657 to learn more!