FISH! Philosophy Video

Change Management

If your employees don't bring energy, passion and a positive attitude to work every day, your company needs to embrace the FISH! Philosophy.  It will boost morale along with productivity. The four FISH! principles are:

  • Play
  • Make Their Day
  • Be There
  • Choose Your Attitude


FISH! Philosophy Video


The FISH! Philosophy is a set of simple, practical tools to help you re-create your work culture. Four memorable training points make the FISH! Philosophy easy to integrate and its fun, fast-paced concept will engage and energize all viewers. This program is perfect for completely changing a work environment or reinvigorating employees and teams that only need a little "boost."

The FISH! Philosophy has become an extraordinary international phenomenon. Join Sprint, Southwest Airlines, and the thousands of organizations worldwide which have adopted this vital message and transformed their workplace.

FISH! tells the story of Seattle's World Famous Pike Place Fish Market. In this incredible workplace, employees don't just fill orders, they fill people -- with fun, friendliness, attentiveness, and enthusiasm.

The work is hard, the hours long; yet these employees choose to bring amazing passion, fun and commitment to work every day. The remarkable wisdom of a Seattle fish market is inspiring organizations worldwide to create fulfilled employees and delighted customers.

Consultants: Per the request of the producer, FISH! is only available to purchase for your internal training purposes. To place an order, or for more information, please contact us at 1-800-408-5657.

Customer Reviews

   reviewed by 9 people     Want to review? Login or Join Now

    Karen Bourgeois - Wyeth Pharmaceuticals
I thought it was a great training tool. It puts people in a good frame of mind and I don't think that you could of described the atmosphere without the video.

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    Linda DiJoseph - Comcast-Spectacor
Since customer service is our number #1 prior and we want to make our customers happy, I am in agreement that a happy employee makes a happy customer.

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    Carmen Figueroa - Agmus Ventures, Inc.
We plan incorporating this training in our company. It will improve our customer service skills and will increase our productivity by changing their morale.

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    Debbie Mason - SHH
I saw the video at a work conference and it was very good - a great meaning and presented wonderfully, and in a way to surely capture attention.

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    Kim Scott
I love the FiSH program! Once you see it, you will never forget it. Plus, you can find very cute take-aways for the participants which reinforce the message.

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    Kandis Glasier
I have viewed the Fish! video so many times and it NEVER gets old! I look forward to training just because of the Fish! concept! It not only motivates me, but It really helps to pick me up when I am getting burned out on my job or having a bad day. Best training video EVER! THANKS

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    Tony Perez - Salvation Army
FiSH! is informative and "real-life." These men portray what a team is and should be. If my staff can catch the excitement in their voices and see that life is truly about others as this video demonstrates, then we would truly have a fun and exciting work place. Thank you for this great tool.

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    Laurie Morra - Training Specialist
I've used this program at previous employers with great success! Associates at all levels enjoyed the video and were engaged by it. The concepts were not only easily understood, but also easily applied. Plus, our employees loved the additional "goodies" to support them message. We had stuffed fish flying around for quite some time bringing us fun to the workplace AND a reinforcement of the concepts! Sometimes training videos come off as "corny" or dated or even irrelevant. Not FISH! -- This is a winner!. At a new employer now and looking to share the FISH! message here!

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    Steve Goedeker - Owner / Goedeckers
The video was just great. Our people loved it and it kept their interest the entire time. For weeks after the video they have kept talking about and using it during the day saying to one another, it is a simple choice. The enthusiasm this started has been great and people really have a whole new perspective about their jobs for if you can enjoy working with dead fish all day they say they can enjoy the jobs they have. we could not be happier with this video and would recommend it to anyone. You will enjoy and use it over and over again!

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Languages: English, Spanish


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This program is available online. Please call one of our training consultants at 1 800 408-5657 to learn more!