Tactics of Innovation video

Languages: English
Length: 24:00

Why do smart people resist good ideas?

Because, "it is natural and logical for people to resist change," says Joel Barker. "New ideas upset the balance, and change makes things difficult. Only by developing the ability to present your idea from the user's point of view will you be able to achieve success."

In his landmark "Tactics of Innovation" training video, Joel Barker goes on location to share stories of why people say "no" to new ideas. More important, he introduces a ten step strategy on how to remove barriers between new ideas and people who naturally resist change. These tactics will dramatically increase the acceptance of any kind of idea.

Purchase Package Includes

1 Tactics of Innovation video
1 Leader's Guide
10 Pocket Card
1 PowerPoint CD-ROM
1 Tactics of Innovation Workbook

Trainer's Review

I really liked this film. The steps necessary to help ensure successful implementation of a new idea at work or in the marketplace are clearly outlined. Each concept is highlighted with strong supporting examples. I particularly liked how a business example reinforced each pair of concepts. This film is really about selling an idea and minimizing resistance to change. Most managers will benefit from this message.

Memorable learning points.
Summary is a self-test.
Strong business examples support the learning.

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