
Languages Available: English
Length: 22:00
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Whether you're a person just starting out in a job/career, a mid-level manager, or a senior leader, you will not become "essential" unless you are proactive at making it happen. Using a variety of stories and examples, communication coach and consultant John A. Jenson illustrates three things a person can do to make themselves matter.This step isn't about trying to be something you're not; it's about solidifying who you are and "stepping it up". You should be able to summarize your personal design in one word and should lean toward stronger words like credible, decisive, compelling, engaging or professional. The key is to ask yourself: Am I willing to make this my standard? Will I hold myself accountable to presenting myself in way that is consistent with the word(s) I've chosen?
The Make It Matter Personal Branding Workbook enables individuals to come up with their personal design, consider how their looks, actions and words match the standard they've set for themselves and determine specific things they will do to deliver at the highest possible level.

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