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The Benefits of The 5 Waves of Trust...
- Builds leaders' credibility in ways that boost employee engagement and productivity
- Reduces cost of poor performance associated with a climate of distrust
- Improves profits and results by illustrating the link between trust and customer loyalty
The 5 Waves of Trust
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The 5 Waves of Trust is a power-packed DVD containing eight separate video segments. The series is based on the premise that there are various layers of trust to which today's leaders must be attuned: Self Trust, Relationship Trust, Organizational Trust, Market Trust and Societal Trust. Each of the videos is designed to build awareness and spark discussion in one or more of these areas.
Produced by Franklin Covey, the videos on this DVD create trustworthy leaders for whom team members readily volunteer their best efforts.
Self Trust - 6:26 minutes
Depicts the four core qualities inherent in all trustworthy people (integrity, intent, capabilities and competency). Real-life examples from the world of professional tennis and an operating room in Perth, Australia are shown.
Relationship Trust - 4:08 minutes
A personal story from Stephen M.R. Covey about leading the merger of two companies and how the experience taught him to consistently live the "13 Behaviors of High Trust".
Race to the Pole - 10:58 minutes
A thought-provoking documentary on the 1911 race to claim the South Pole. Viewers see a comparison of two experienced explorers-how each prepared for the trek, how they led their teams, and how each leader's personal credibility affected the perilous journey.
Organizational Trust - 5:50 minutes
A fascinating story of how a hospital surgical team vastly improved their processes and success rates by training with a Ferrari pit-crew team.
Market Trust - 5:10 minutes
Brand loyalty (and, increasingly, employee recruitment efforts) are dependent on an organization's reputation. Watch how one company, Johnson & Johnson, dealt with the problem of restoring trust when faced with a catastrophe.
Societal Trust - 3:50 minutes
Shows how Indian entrepreneur Harish Hande gave back to society by building a business enterprise that not only generates income but also benefits rural Indians and the environment.
The Speed of Trust - 5:26 minutes
Explains how trust ("the one thing that affects everything") can yield great dividends within organizations once people recognize its power and economic impact.
The High Cost of Low Trust - 1:02 minutes
Explores the escalating costs caused by low trust in our organizations and society.

Purchase Package Includes
- The 5 Waves of Trust on DVD
- 24 page Discussion Guide on CD-rom with suggestions on how to use the videos together or independently
- Reproducible participant worksheets
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Produced by CRM Learning
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