"It takes COURAGE to negotiate."
According to author and professional negotiator, Ed Brodow, "Most people would rather go to the dentist than negotiate a deal." Starting from a place of fear and dread is a recipe for negotiation disaster, that's why Brodow has created this practical and entertaining program that anyone can use to negotiate anything!
Ed Brodow takes the fear out of negotiating by teaching participants how to focus on the pressure that the person across the table is feeling.
Ed recommends setting 3 Targets:
"Once you are willing to walk away, you have nothing to fear." Ed Brodow's legendary "meatball sandwich" story is just one of many great stories he uses to drive home his training in a highly entertaining way.