Welcome to the world of social media. From Facebook to Twitter to Linkedin…it’s everywhere. We literally can’t escape it. In our personal lives it allows us to communicate freely with family and friends at any moment and at work Social Media allows us to provide better service, enhance our brand image, market our products and communicate conveniently with our customers.
However, this powerful technology does not come without risk. Increasingly, the line between our work and personal lives has become blurred. Social Media networks have become a mix of family, friends, co-workers, colleagues and even customers. Therefore, when information is shared on Social Media a wide audience from every corner of a person’s life has immediate access to that information.
Legal Social Media at Work covers:
Posting can sometimes be a "dangerous" activity. Every piece of information shared on social media immediately leaves a permanent record that is virtually impossible to erase. The potential to violate employment laws, improperly release information or to damage your employer’s reputation is great. One post made in anger, ignorance or even by accident could result in a whole range of problems including legal headaches. Increasingly, attorneys are collecting social media records as part of litigation. The need for careful, considerate and legal use of social media has never been more important.
So how do we define Social Media? Social Media is any technology that allows users to view and share content. This includes blogs, micro blogs like Twitter, media sharing sites like Pinterest, Instagram or YouTube, comment and rating sites like Yelp, news sharing sites like Digg and Social Networks like Facebook, Linkedin or Google Plus. Most social media overlaps into several different categories, however the defining characteristic is that information is shared and viewed either publicly or through a network of users defined by the owner of the account.
A TABC release