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I'll Be Back
Program length: 25:00

Your business is not what you sell, it's who you serve. When you take care of the customer -- doing everything you can to meet their expectations -- they're sure to utter those three magic words..."I'll be back!"

For more than 30 years, restaurateur, Bob Farrell, EXCELLED in an industry that has an 80% failure rate.

Opening more than 150 restaurants without a single failure, including the enormously popular Farrell's Ice Cream Parlors of the 1970's, Bob Farrell is a master at serving the customer. In I'll Be Back!, Bob Farrell, called by many, "the most impassioned customer service guru of our time," shares his unique insights and passion for service with heart-felt conviction.

As an added feature, Bob Farrell interviews his good friend Jack McMillan, former co-chairman of Nordstrom, a company cited more than any other as the gold standard for customer service.

Languages: English, French, French Canadian, Portuguese (subtitle), Spanish

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