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Ouch! That Stereotype Hurts
Program length: 30:00 total

A recent study at the University of Cincinnati showed that 82% of Ouch! trainees had already used the Ouch! skills in their workplace interactions and personal lives within the last 3 months. The study also documented these trainees had a statistically significant increase in awareness of bias and stereotypes and a lasting positive change in their comfort and confidence to speak up using the Ouch! skills. The study also showed that trainees were more likely in the future to speak up against stereotypes and bias they encountered at work, home, and in social settings.

Unfortunately, stereotypes are not going away...

Staying silent in the face of demeaning comments, stereotypes or bias allows these attitudes and behaviors to thrive. This undermines our ability to create an inclusive workplace where all employees are welcomed, treated with respect and able to do their best work. Yet, most employees and leaders who want to speak up don't know how. So, we say nothing.

That's where the OUCH! That Stereotype Hurts! training comes in.

Based on the bestselling book, this video training workshop offers an innovative approach to educating your workforce in Diversity & Inclusion, Communication, Teamwork and Leadership.

What Does OUCH! Do?
In a unique and powerful way, viewers will experience the impact of stereotypical comments, explore why people don't speak up against stereotypes and other biased behaviors, and learn six techniques for speaking up without blame or guilt.

The Video Includes Three Sections:
1. Main Video with introduction, stories, and speaking up
2. Speaking Up Activity
3. Video with vignettes 

"The simple act of naming a bias as such or objecting to it on the spot establishes a social atmosphere that discourages it: saying nothing serves to condone it."  - Daniel Goleman

Also Available:
Ouch! Your Silence Hurts
Diversity: Face to Face
Gateways to Inclusion

Languages: English, French, French Canadian, Portuguese (subtitle), Spanish


A Sun Shower release

Purchase Now!

DVD, USB*, ONLINE & Support Materials
Purchase $695.00
OUCH! Series Purchase $1,100.00
USB Purchase $695.00
OUCH! Series USB Purchase $1,100.00
Ouch! That Stereotype Hurts Book $12.95
Ouch! That Stereotype Hurts Leader's Guide CD-ROM $10.00
Ouch! That Stereotype Hurts Reminder Cards (pack of 25) $20.00

If you need more information or have any questions, please contact us at 1-800-408-5657.

This program is available for delivery through your LMS (either streaming or eLearning in SCORM format).

For more information on pricing and delivery formats, call us (1-800-408-5657), chat with us, or send an email to

Please click the checkbox of the product(s) you would like to order, then click Add to Cart.


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