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Ouch! Your Silence Hurts
Program length: 16:00 total

A recent study at the University of Cincinnati showed that 82% of Ouch! trainees had already used the Ouch! skills in their workplace interactions and personal lives withing 3 months.  The study also documented the trainees had a statistically significant increase in awareness of bias and stereotypes and a lasting positive change in their comfort and confidence to speak up using the Ouch! skills.  The study showed that trainees were more likely in the future to speak up against stereotypes of bias they encountered at work, home, and in social settings.

Many people say they want to speak up when they see others stereotyped, disrespected, or demeaned. But they stand by silently because of discomfort or the fear of saying the wrong thing. They may turn away thinking “who am I to get involved, this isn't my business.” In fact, as a bystander, you ARE part of the conversation. You are the audience. Your silence allows the disrespectful behavior to continue. Your silence hurts.

Ouch! Your Silence Hurts challenges viewers by asking: "How will you personally respond next time you witness somebody being treated with disrespect?" You have a choice: Passive Bystander or Pro-active Ally. In a powerful and compelling way, this video motivates bystanders to use their voice to speak up for respect on behalf of someone else.

The video shows that when you hear a disrespectful comment or joke, you have a choice:

  • Reinforce it by laughing or joining in.
  • Tolerate it by saying nothing (which is what most people do). 
  • Or, speak up and become an ally -- the hardest thing of all

Ouch! Your Silence Hurts will continue the conversation Ouch! That Stereotype Hurts started.

Also Available:
Ouch! That Stereotype Hurts
Gateways to Inclusion
Respectful Communicator: The Part You Play

Languages: English, French, French Canadian, German, Spanish


A Sun Shower release

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DVD, USB*, ONLINE & Support Materials
Purchase $595.00
OUCH! Series Purchase $1,100.00
USB Purchase $595.00
OUCH! Series USB Purchase $1,100.00
Ouch! Your Silence Hurts Reminder Cards (pack of 25) $20.00

If you need more information or have any questions, please contact us at 1-800-408-5657.

This program is available for delivery through your LMS (either streaming or eLearning in SCORM format).

For more information on pricing and delivery formats, call us (1-800-408-5657), chat with us, or send an email to

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