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Not Everyone Gets a Trophy with Bruce Tulgan
Program length: 29:00

How do you manage a generation of employees who show up with their own agenda and expect to be rewarded despite their performance or experience?

How do you train new employees who don't believe in doing the grunt work, paying their dues, waiting their turn or working on Thursdays?

If you think the current economy has solved the problems of managing this young high-maintenance generation of employees, think again. Right now they make up close to 25 percent of the workforce and there are plenty more on their way. They are the future of your business, and with the right tools you can turn them into superstar performers.

Not Everyone Ges a Trophy is a wise and humorous look at the challenges of training and managing the newest generation of employees. Recognized as one of the world's leading experts on young people in the workforce, Bruce Tulgan, presents a decade of research on what he calls "The most high maintenance workforce in history." This dynamic program is packed with laughter, stories and practical examples of techniques that any manager can use to transform these young employees into "The highest performing workforce in history."

To help your youngest employees earn their trophies, you'll learn how to:

  • Unbundle complex roles
  • Be a strong, highly engaged manager
  • Take them seriously and help them succeed
  • Spell out your structure and boundaries
  • Negotiate performance for small rewards
  • Tell them how to earn what they want

Read Bruce Tulgan's recent article: The Great Generational Shift 

Also Available:
Bruce's other best-selling program,
 It's OKAY to be the BOSS  
(Purchase both programs in the Tulgan Management Combo and receive special discounted pricing)
Please Respect My Generation!
Shifting Years

Languages Available: English

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We offer a variety of Content Delivery Options and Formats.

This film is available as part of our Instructor Package with access to MP4 video files for instructor use. Pricing starts at $1,095.00 per instructor licensing agreement.

For additional information on this option, call 1-800-408-5657 or email

This program is available for delivery through your LMS in SCORM format or an embedded link for either streaming or eLearning.

For more information on pricing and delivery formats, call us (1-800-408-5657), chat with us, or send an email to

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Honest opinions from the managers and employees who use our training products in the real world.
Not Everyone Gets a Trophy with Bruce Tulgan
reviewed by 2 people
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    Trainer - Professional Trainer

You've heard of must-see TV? Well, Not Everyone Gets a Trophy should be must-see training for every manager. It's just that good. It's entertaining. It's interesting. It's funny. But, most importantly, I believe it provides critical insight about how to manage Generation Y employees. They come to work with different expectations and a different perspective than those of an "older" generation are used to. Yet most of the time, this "older" generation is tasked with the challenge of managing them.

Bruce Tulgan's research, insight, and knowledge of Generation Y'ers will help you understand the truths about this high maintenance workforce. In Not Everyone Gets a Trophy, he provides a blueprint for managers on how to turn this high maintenance group of workers into superstar performers.

  • Highly relevant, thought-provoking, and insightful
  • Defines truths and challenges about Generation Y workers
  • Offers practical ways to turn Gen Y'ers into high performing employees
    Kwanza Quartey - Recruitiment Manager
This was a very insightful video. I thought the speaker added a level of humor that would be engaging to the audience. This is an area of workforce development that needs to be explored by organizations as Gen Y enters the work world.

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