The Other Side of the Window
GOVERNMENT SPECIFIC | a CRM Release
Program length: 13:00

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Providing Exceptional Service in Government

This important video illustrates how bureaucratic systems and procedures, however necessary to workflow, can get in the way of providing the level of service - and respect - the public requires. It's a valuable journey into attitudes and assumptions, a realistic look at the day-to-day public sector workplace that is full of customers anxious about the help they need and well-meaning CSRs hampered by inflexible rules.

In addition to the vignettes that take place in government office settings with actual service "windows," there is a supplemental service scenario that demonstrates the need for good government customer service "in the field."

Government employees learn that:

  • it's possible to apply flexibility and common sense so that working 'by the book' doesn't preclude satisfying the customer.
  • behind every voice on the phone is a human being with real needs and concerns.
  • most people seeking help from government agencies are addressing serious issues and empathy goes a long way.
  • every customer should be treated with the same degree of courtesy and respect, no matter what the circumstances.


There's nothing quite so powerful as viewing circumstances from the other person's perspective. This is the true value of experiencing "the other side of that window".


Languages: English

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