Thank you for verifying your email address.

This site uses cookies to provide a streamlined online-preview and purchase experience. To learn more see our current privacy policy.

United for change.
Media Partners is united with those working to end systemic racism.
Our Commitment.

Michael Dell: Selling Direct to the Consumer
Program length: 7:10

Michael Dell is the founder and CEO of Dell, one of the world's largest sellers of personal computers. In 1984, Dell was the first computer manufacturer to sell directly to the consumer when computers were expensive but students wanted them. He established the “build to order” model, benefiting from the difference between the computer parts and fully built computer. Storage costs were also kept low because parts weren't needed until they were ordered.

Dell was also quick to launch one of the first Ecommerce sites, which catapulted his sales through a new distribution channel. This video takes a look at the early days of Dell, the man and the company benefited from new markets for computers and new distribution channels.


A Success Television release

This product is no longer available for purchase. Please call 800-408-5657 if you need assistance.


Honest opinions from the managers and employees who use our training products in the real world.
Michael Dell: Selling Direct to the Consumer
reviewed by 0 people
Want to review? Login or Join Now

Want to write a review? Login or Join Now, and give us your honest opinion of this program.
Your review may be displayed on