Michael Dell: Selling Direct to the Consumer
Program length: 7:10

Michael Dell is the founder and CEO of Dell, one of the world's largest sellers of personal computers. In 1984, Dell was the first computer manufacturer to sell directly to the consumer when computers were expensive but students wanted them. He established the “build to order” model, benefiting from the difference between the computer parts and fully built computer. Storage costs were also kept low because parts weren't needed until they were ordered.

Dell was also quick to launch one of the first Ecommerce sites, which catapulted his sales through a new distribution channel. This video takes a look at the early days of Dell, the man and the company benefited from new markets for computers and new distribution channels.


A Success Television release

Purchase Now!

DVD, USB*, ONLINE & Support Materials

If you need more information or have any questions, please contact us at 1-800-408-5657.

This program is available through Online Business Learning, our streaming subscription platform which offers over 2000 premium streaming and eLearning courses, 24/7, for a low monthly price. READ MORE about it, or call at 1-800-408-5657 us to set up a FREE 30 DAY TRIAL today!

Please click the checkbox of the product(s) you would like to order, then click Add to Cart.


Have access to over 2000 Premium Training Programs with our Online Subscription Service. Or choose one program with our Single License Option.

The choice is yours.


Honest opinions from the managers and employees who use our training products in the real world.
Michael Dell: Selling Direct to the Consumer
reviewed by 0 people
Want to review? Login or Join Now

Want to write a review? Login or Join Now, and give us your honest opinion of this program.
Your review may be displayed on Media-Partners.com

Join Media Partners

Do you want FREE shipping, full-length
online previews, and a whole lot more...