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Anita Roddick, the founder of the Body Shop, was a passionate “Cause Marketer.” Some would say she believed so strongly in social justice and “greening” the environment that she created the Body Shop to do just that. She believed her business had the distribution channels and strength to help change the world for the unfortunate. She sourced products from vendors in developing countries and only used non-animal tested products. At the same time, she was a talent magnet for people who believed in the same causes.
Roddick started the Body Shop in 1976 and managed her company through phenomenal growth. But, when sales sputtered, she was asked to step down. By 2004, the Body Shop had 1980 stores, serving over 77 million customers throughout the world. It was voted the second most trusted brand in the United Kingdom, and 28th top brand in the world.
In 2006, L'Oréal purchased Body Shop for $1.33 billion. A year later, Roddick died at the age of 64.
A Success Television release