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Steve Case: Marketing Genius
Program length: 6:03

Steve Case co-founded AOL and is credited with being a “marketing genius” for promoting the value of what computers could do to connect people: email, instant messaging, etc. He didn't focus on the technology at a time when that was the industry focus. Case rode tumultuously business waves of ups and downs and shares his leadership style for managing a workforce.

 

A Success Television release

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Steve Case: Marketing Genius
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