Talented people who don't master the art of communicating assertively can derail themselves from a successful career. By contrast, those who know how to express themselves appropriately can deal more confidently and effectively with a wide variety of people and business situations.
The use of assertiveness skills in the workplace is varied and unlimited. How many times have you seen people fail to contribute a great idea because they're reluctant to speak up? Or miss a chance to resolve an interpersonal challenge because they're afraid to deal with conflict?
The video demonstrates the benefits to having a workplace where assertiveness is valued: