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6 Principles to Negotiate Anything with Ed Brodow
Program length: 20:00

"It takes COURAGE to negotiate."

According to author and professional negotiator, Ed Brodow, "Most people would rather go to the dentist than negotiate a deal." Starting from a place of fear and dread is a recipe for negotiation disaster, that's why Brodow has created this practical and entertaining program that anyone can use to negotiate anything!

This video traning takes the fear out of negotiating by teaching participants how to focus on the pressure that the person across the table is feeling. Ed recommends setting 3 Targets:

  • Your Maximum Offer
  • What you Hope to Get
  • Your Bottom Line

"Once you are willing to walk away, you have nothing to fear." Ed's legendary "meatball sandwich" story is just one of many great stories he uses to drive home his training in a highly entertaining way.

Participants will learn Ed Browdow's 6 Principles of Negotiation:

  1. Aim high
  2. Do your homework
  3. Listen
  4. Be Patient
  5. Always get something in return
  6. Always be willing to walk away

Also Available:
How to Connect in Business in 90 Seconds or Less
The Art of Networking
The Clarity Imperative

Languages Available: English

Purchase Now!

We offer a variety of Content Delivery Options and Formats.

This program is available for delivery through your LMS in SCORM format or an embedded link for either streaming or eLearning.

For more information on pricing and delivery formats, call us (1-800-408-5657), chat with us, or send an email to

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Honest opinions from the managers and employees who use our training products in the real world.
6 Principles to Negotiate Anything with Ed Brodow
reviewed by 1 people
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    Sam Agire - Training Director
Ed Brodow has some great tools and techniques to negotiate a great deal. It's true that when you focus on the pressure that the person you're negotiating wih feels, it in a sense, get's you off the hook, you feel more in control and that's the trick.  This will definately be a great resource for our sales department. 

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